Magnefico Creative | Bellfield
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June 21, 2014


Brand, Packaging

About This Project

Bellfield is a local new cracker snacks product which mixed unique flavor according to specific place where those flavor originated from, such as Manhattan Tomato Cheese, Kyoto Chilli Lime, and Italian Butter Cream


We build the concept of the visual and the logo, which is come from sketches and illustration to make the product looks more easy to see and fun. Then, we combine them with eyepopping colors to make the product stand out from the other products.


To personified the product, we also create a character that will act in the story that has been made, which is a cow named Bell. In his story, he is traveling across the globe, searching the perfect taste that later will be made into Bellfield flavors.